Get your audience Warm for your (order) form
Write the 4 warm-up emails that set the scene for you to sell, so Open Cart doesn’t become Open Wide: I’m about to unload a 12-inch Subway sammie sales pitch in your inbox.
90-minute live workshop · Dec 7 @ 1PM UK · Replay included · £88
you are underestimating how important having a HOT audience is 🔥
You might spend months planning your offer. Figuring out the curriculum. Plotting the perfect promise. Writing a sales page. Or creating carousels of copy that explain How It Works, What You Do, and The Investment.
But the most important part of your launch happens long before you post that you’re SO EXCITED TO SHARE WHAT YOU’VE BEEN WORKING ON!
It happens in the intimate chat you have with your audience before you talk shop.
You wouldn’t go on a first date and expect to move in together the next day. So why are you surprised when your audience doesn’t jump to part with £1,500 on the first day of your launch, while you’re firing off a list of sales bullets that’s longer than the weekly shop?
Most people launch like this:
Regular content
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Regular content
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SURPRISE! BUY MY THING!!1!
Domino-trix teaches you to launch like this:
gently lay the sale, sweetie
I’ll eat my hand if you can find anyone else teaching this marketing technique the way I do. I call it the tick-tick-tick approach to sales. In this Show&Tell workshop, we build your warm-up sequence like a domino run: each email sets up the next, until the sales feels like the natural place to land. So you’re not throwing together 4 random newsletters that just “mention the offer more”.
30 second case study
Earlier this year, I worked on an email-only launch for a client. It was a higher-ticket offer, sold to a segment of people who'd shown interest before. We sent 18 emails over a couple of weeks. The first 4 emails? A warm-up.
The 4 open rates show a successful warm-up in action. Every email shows an increase in open rate because we’re building desire before the pitch.
Email 1: 48.9%
This micro launch brought in just under £7,000. And I don't mean £27 impulse-buy stuff. I mean people paying between £1,000 and just under £1,500 in full.
Email 2: 61.5%
The entire sequence did the selling. The offer did some heavy lifting. The audience being right for the thing also worked in our favour…
Email 3: 62.9%
But the warm-up gave our open cart sequence a cheeky little Hot Wheels ramp to launch off. This is the method I’m teaching you in this workshop.
Email 4: 65.5%
This is the art of selling before you sell
It’s a domino run that creates things like tension, desire, and belief, so your offer is inviting and expected, not rushed like the pee you do juuuuust before you leave home because you’re about to miss the train. Your sales emails shouldn't arrive feeling like a threat, a promise, a dare to delete, or encouragement to unsubscribe.
They should feel welcome. With context. Building on everything that came before. Story emails help you do that. They set the scene before you sell.
By the end of the 90 minutes, you’ll have:
My Domino-trix Method in your brain. Forever. So you never have to do an awkward “Uuuh, I guess I should talk about my offer? email again.
Email marketing & sales strategy that doesn’t make your bum cheeks tense: I don’t do false scarcity, countdown timers, RE: emails, or any other wicked, tricksy, sneaky little hobbitses sh*t. My teaching is based on philosophy, psychology, and all the acid-trip visuals I dream up on Canva.
Lock-and-load templates/prompts to help you write your 4 emails.
When should I send these? Instructional clarity on when to schedule your warm-up before open cart.
4 drafted warm-up emails for your next launch or relaunch — you don’t have to write the emails in our session if you’d rather listen, ask questions and learn. But the 90-min is to give us time to draft too.
This isn't a pint of milk, boo. It's knowledge. And that sh*t doesn't expire.
You’ll benefit from this show&Tell if…
You have a service-based business
You already have something to sell
You have an email list, or you want to start selling via email
You want to create more demand before you pitch, so you don’t wanna vomit every time you launch
You tend to start launching only when the sales emails begin
You don’t have time, energy or bandwidth for those Erica-Kirk-style pyrotechnic show launches that take over your life for 2-3 months. I am a mum of 2 kids under 10; one of them has ASD. I only work 9 am-3 pm. I don’t work Friday afternoons. I don’t work weekends. I only take on 2-3 clients per month. I don’t do consult calls or any calls unless I absolutely have to. I have a herniated disc, so I cannot sit for long periods of time, and I do Therapy on Wednesday mornings. I am the very definition of a low-capacity entrepreneur. But I still regularly sell out offers, because what I lack in time, I make up for in quality, strategy and preparation.
You’re a copywriter
You’re not a copywriter
You understand that this workshop can springboard and seriously improve your marketing and sales, but only if you put in the time to do the work. I’m a marketer, not David Copperfield.
things i read when i’m sad to remind myself that my workshops are banging
Don’t wait until cart open to start your launch
Set up the dominoes first. 4 emails. 90 minutes. And an audience that wants to read your sales emails because you warmed them up properly first 🔥
Got any accessibility requirements? I’ll check in before the workshop so you can tell me what would make the session easier or more comfortable for you to take part in.
MEET THe Facilitator
I’m Nadia, and I’ve got 15 years on the clock as a copywriter, marketer and reformed sleazebag Head of Sales.
I’ve also got an MSc in Psychology, so I’ll be unloading everything I know about behavioural psychology into you—not as threatening as it sounds.
Mostly, I love creating one-off learning experiences that are useful, practical, FUNNY, OH GOD THEY NEED TO BE FUNNY, and don’t end in a 50-slide sales pitch for the thing you actually came to get.