Like family albums, Plastic straws on the ocean floor, and a nokia 3310 thrown from a fast-moving car, Stories endure.

A woman with curly hair wearing a face mask, holding a comic book or magazine in front of her.

Nikko is a story studio. We market for memorability, so when it’s time to buy, book, recommend or return, you’re the only one on their mind.

For outliers, category-of-one creatives and the ones building brands that make necks crack as people swivel back for one more look before the light turns green.

A collage inside an open mouth illustration, featuring an airplane, a ship, sunglasses, and a person holding a camera, with a colorful abstract background.
Drawing of a person with long hair seated in front of a computer monitor displaying a smiling cartoon face with a blue head and large teeth. The screen has a pink border and displays text saying 'Q: ARE YOU FRIEND.' The person's back is to the viewer, and they are wearing a patterned shirt. The desk has various icons and lines indicating computer interface elements.

Know your customer. Market for memorability. Become the go-to

Know your customer. Market for memorability. Become the go-to ✦


From campfires to comment sections, Dinner tables to DMs

People bring their grief, nostalgia, weird little obsessions, 5-second attention spans, supermarket meal deals and unfinished thoughts with them every time they open their phone.

And with the average person checking theirs around 80 times a day, are you creating a brand that’s just another passive part of their screentime? Or a memorable interruption that makes you the go-to in your category?

A mural with various artworks and photos on a wall, including a woman with long curly hair, a colorful paper rose, a clock, framed pictures, and a digital board with text. There are cartoon cutouts of a girl in a blue dress and a woman with a patterned headscarf drinking coffee. A person with a hoodie face turned away is sitting at a table, and there is a poster with emojis and the text "Looking for the odd ones." Various decorative and framed pictures fill the background.

Your brand should be stickier than warm bubble gum in a wad of hair.

Think about the businesses you jump to recommend. The emails you forward. The coffee shop you drag your friends to. the podcast you won’t shut up about.

That’s what story-led strategy, memorable messaging and a thoughtful customer experience do. And that’s our bread and butter.

Where culture and commerce rub noses like Bedouins

Khashmak, khashmak.

.خشمك

.خشمك

From Assalamu Alaikum to Sayonara, we’ve worked with businesses across 12+ countries and four continents. Whether it’s meal plans or management consulting, we’ll gather your people, find the story that sticks, and make your brand memorable.

A young girl with blonde hair tied back, wearing a colorful dress with a pattern of geometric shapes, sitting in front of a decorative wall with multiple mirror frames of various shapes and sizes. The mirror frames are gold-colored and reflect parts of the room behind the camera.

MEET THe Founder

YOUR IDEAS SHOULD BE SCRAWLED ON WALLS. BLOWN UP ON BILLBOARDS. SENT AROUND THE WORLD IN AN EMAIL. SMUGGLED ONTO STICKERS THAT CLING TO THE BACKS OF MACBOOKS IN INDIE CAFES AND PUBLIC TOILET DOORS. IF IT’S DARING OR DIFFICULT TO EXPLAIN TO YOUR ACCOUNTANT, WE WANT IN.

LED BY NADIA AMER, FOUNDER AND CREATIVE DIRECTOR, EACH PROJECT IS ASSEMBLED AROUND THE CHALLENGE, SO YOU GET FLEXIBILITY, EXPERTISE AND EXECUTION.

Put us to work

SHOW&TELL WORKSHOPS & TALKS

01

Collage of social media posts, images, and stickers including a police tape with 'CRIME SCENE DO NOT CROSS,' a woman speaking, a hand with henna designs, a cartoon poop emoji, multiple speech bubbles with text praising a workshop, and diagram parts related to customer engagement and sales.

A workshop and talks series for founders, creatives, copywriters and anyone else who wants to be relentlessly entertained into better marketing.

From emails that turn tales into sales, to microcopy on a 404 page that feels like a secret door rather than a dead end, we pull apart the stories, strategies and creative decisions that market you for memorability, turn attention into affection, and conversion into loyalty.

Limited like a merch drop, each Show&Tell is delivered live, yours to keep on replay, then vanished off the internet.

No reruns. No shop.

Investment: from £35 to catch a public drop, or £500+ to bring Show&Tell directly to your team or event.

02

DREAM&DO PROJECTS

Collage of various posters and printouts with motivational and creative messages. Includes phrases like "NIKKO" written with sticks, "SHOW YOUR WORKING," and handwritten notes praising a copy for being "AMAZING" and urging to "LOVE this!!!" A hand with floral henna tattoo holds a paper with the text "LOVE this!!!!" Overlaid on a background of colorful documents and presentations.

Founder-led project work built on 3 principles: know the customer, market for memorability, become the go-to.

From messaging that turns heads and changes minds, to bingeable newsletters, growth strategies, launches and the occasional act of guerrilla marketing on the Central Line.

Led by Nadia Amer, Founder and Creative Director, every project begins with the sort of curiosity you’d expect from someone who nearly became a philosopher, then nearly became a psychologist instead.

We gather the right people around the right idea: copywriters, designers, product thinkers, technical experts, depending on what the work demands.

Investment: from £5,000+
Payment plans available

Turns out our work travels well

A mural on a gym wall in Qatar. A manifesto for UK businesses. Membership journeys for a UAE-based talent agency with over 215,000 members. Newsletters opened by thousands. Websites, launches, campaigns, and customer journeys spread across more than a dozen countries. Our stories have a habit of wandering off and finding the people that need them most.

And then clients come back and say things like this…

“the highest quality of leads and enrolments we've ever seen”

I've never known someone just 'get it' so quickly, completely immerse themselves in the world of our offers, ecosystem and audience, and make me laugh so much inside of Google Docs (who knew!?) As we wrap up the first phase of this project together, where we've almost doubled the launch revenue…and the launch itself has felt like a walk in the park vs a meltdown-a-minute, I have never felt so excited, nay - GIDDY - about my own business as I do right now.

- Maddi Cook, Founder of Maddi Cook Coaching

Leo Burnett calls them big ideas. Ogilvy calls it impact. Nikko calls it hotwiring your audience and taking their thoughts for a joyride.

Because marketing should be joyful.

A storytelling legacy built off the back of white guys with cool names is cute. You can throw around a few buzzwords and let a century of advertising mythology do the heavy lifting. But imagine how powerful your story becomes when you understand the weight of every word and the person it has to land with.

It’s the difference between shouting:

Khara

خرا

across a table when someone asks how your day’s been, or saying kaka because it sounds funny.

Those are the word-level choices you can trust us with.

Submit your project here ➺

Collage artwork featuring a person with a face covered by a torn piece of paper with a quote, surrounded by stylistic illustrations of fish, waves, and abstract patterns.

A messy kebab of an email, dripping with sauce

Like a cough on a packed tube carriage, each season is a petri dish of business-building ideas that stick to the inside of your brain (like bogeys).

Subscribe for the antidote to an inbox filled with pee-warm hot takes and the best and worst of internet culture and marketing. Members get first dibs on Show&Tell workshops and exclusive access to book a 1:1 with Nadia.

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