The Adjustments Project
Shop Resources Page Refresh
Since we last worked together, SupportHub Tools has become The Adjustments Project — and the refreshed pages have given the website a much clearer, more considered feel.
The Shop Resources page is now the bit that hasn’t quite caught up.
This project is about bringing that page into line with the rest of the site, while making it easier for visitors to understand what’s available, who each resource is for, and where to go next.
Rather than reopening the wider website strategy, I’ll build on the messaging and direction we’ve already established together and focus specifically on making the shop feel like a natural continuation of the updated site.
What’s included.
Review of the existing Shop Resources page within the wider website journey.
Restructuring the page so the four free and paid resources are easier to understand, browse and choose between.
Rewriting the core page copy, headings, introductions and calls to action.
Reviewing how each resource is positioned on the main shop page, so visitors can more quickly understand which resource is right for them.
Recommendations around content hierarchy and page structure for implementation.
Light on-page SEO considerations where relevant, plus one round of consolidated feedback and edits.
Implementation-ready copy and page structure supplied in Google Docs, with clear notes for your website designer/developer.
Shop Resources Page Refresh
The complete main-page refresh outlined above.
The remaining £600 is due on the day we kick off, before project work begins.
The individual resource pages.
The Shop currently contains four resources across a mix of free and paid offers.
The £1,200 project fee covers how those resources are presented and positioned on the main Shop Resources page. It doesn’t include rewriting the individual pages visitors reach after clicking into each resource.
Those pages are doing a different job: this is where someone decides whether a particular resource is relevant, useful and worth taking the next step on.
Make the value easier to see
Stronger product-page copy can move beyond listing what’s included and make the outcome, relevance and value of the resource much clearer to the person considering it.
Improve the path to purchase
Clear positioning, stronger hierarchy and more deliberate calls to action can reduce the amount of interpretation a visitor has to do before deciding whether a resource is right for them.
Create stronger search pages
Each resource page creates an opportunity to target a clear search need through its page title, headings, copy and metadata — rather than relying on the main Shop page to explain everything.
Make the whole journey feel joined up
Updating the individual pages means visitors don’t move from a newly-refreshed website into older copy that sounds or behaves differently.
If you’d like to bring those pages into line with the refreshed site too, they can be added to the project separately.
Individual resource page
£300 per pageComplete resource page refresh
£1,000 for all four pages
Approximately
two weeks.
Allow approximately 2 weeks from kick-off to first full delivery, with final timing dependent on feedback.
I’ll confirm the available start date when the project is booked.
Because we’ve already done the strategic groundwork together, there’s no need for another lengthy discovery process. I’ll just need any relevant updates since our last project before getting started.
This proposal assumes we’re working within the existing website design, brand direction and messaging rather than redesigning or rebuilding the site.
Website development and implementation aren’t included.
If I spot something during the project that would benefit from work beyond the agreed scope, I’ll flag it and you can roadmap it for future work =)
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